ความพึงพอใจของลูกค้าต่อส่วนประสมการตลาดบริการของ บริษัท สีสันเอเจนซี่ จำกัด

Abstract

The purpose of this independent study was to study the customer satisfaction towards services marketing mix of Season Agency Company Limited. The study revealed that most of the respondents were women, age between 30-39 years, and worked as marketing staff or manager in business regarding furniture and decorating equipment. The respondents knew Season Agency Company Limited from the office staff that used to make contact with. The service that the respondents used was small poster, which was approximately 100,001 – 300,000 Baht. The frequency for using the service was 2-4 times per year. The respondents used to use the service from other companies, but used the service from Season Agency Company Limited the most, followed by Studio Indeed Creation. Moreover, the respondents would definitely use service from Season Agency Company Limited, and suggest to other people. Sub-factors that the respondents were satisfied the most The product factor was the working proficiency of staff. The price factor was the price that was suitable to the quality. The distributing factor was the convenience in telephoning. The marketing factor was interesting marketing strategies such as discounting, or giving small poster for free when ordering in the assigned amount. The personal factor was the enthusiastic service. The physical presentation was the complete equipment such as recording room and studio for production. The service process factor was the solving-problem process for customers.

Sub-factors that the respondents were satisfied the least The product factor was providing various patterns according to customer’s needs. The price factor was the suitable portion of earnest money. The distributing factor was the convenience in sending e-mail. The marketing factor was providing advertisement through media such as radio, newspaper, and poster. The personal factor was the personality of staff that was reliable. The physical presentation factor was the modern equipment. The service process factor was the presenting procedures of the organization that were organized and standardized.