การบริหารจัดการศูนย์บริการจุดเดียวเบ็ดเสร็จของเทศบาล เมืองแม่เหียะ จังหวัดเชียงใหม่

Abstract

This research aimed to (1) study the external factors of the organization affecting the performance of one-stop service management of Mueang Mae Hia Municipality, (2) investigate the internal factors of the organization affecting the performance of one-stop service management of Mueang Mae Hia Municipality, and (3) determine the development guidelines for its one-stop service management. The qualitative methodology was then used in this research by collecting the data from documents and in-depth interviews with a total of 15 local administrators, chief of government agencies and officers of Mueang Mae Hia Municipality. The results of the research showed that (1) the external factors affecting the successful performance of one-stop service management of Mueang Mae Hia Municipality included the political, social, technological and environment factors; (2) the internal factors affecting its successful performance of one-stop service management were the structural, strategic and systematic aspects, including skills, forms, personnel and joint values; (3) the development guidelines for more operational effectiveness regarding its one-stop service management for external factors should place a strong focus on the technological and social factors, whereas, for internal factors, skills should be accordingly upgraded. Moreover, the future improvement of one-stop service management of Mueang Mae Hia Municipality should be added with numerous functions, including development of a large- scale platform that can effectively facilitate the public in every respect.