Planning Sustainable Community-Based Tourism in the Context of Thailand: Community, Development, and the Foresight Tools

Abstract

Community-Based Tourism (CBT) has been heavily promoted in Thailand, particularly in rural communities. Tourism transforms the natural and culturally significant attractions of rural communities into consumer products. Tourism development also makes a direct connection between tourism and the community. Therefore, before starting a tourism development project, the interests of local residents need to be investigated and allowances made for their inclusion. This paper introduces foresight tools, community arts, and a community goal-setting technique for putting the authority of future tourism development in the hands of the local community, which is appropriate for tourism development in rural Thailand. This study aims to give the local community useful tools to design their own future development by helping its members develop an understanding of what tourism is and how it impacts their community. A series of inclusive workshops was used to emphasize the need to understand the opportunities and repercussions of tourism as a community, what is at stake, and how important it is to participate in development projects. This methodology was chosen to advance the community members’ ability to generate ideas about what kind of tourism products the community has the potential to develop. Furthermore, it aims to get locals to understand that tourism development is more than just getting that development started. Reaching their future goals requires continuing their tourism activities. Therefore, the two workshops we held advocated community arts and community goal-setting techniques as foresight tools to empower communities to design their future and gave support to those communities to improve the quality of their participation in tourism.