การเปิดรับ การรับรู้และทัศนคติที่มีต่อข้อมูลข่าวสารอาเซียน ที่นำเสนอผ่านสื่อมวลชนของครูผู้สอนวิชาสังคมศึกษา ระดับมัธยมศึกษาในจังหวัดเชียงใหม่

Abstract

The study on " Chiang Mai Secondary Education Social Science Teachers' Adoption of Attitude and Perception Towards ASEAN Information of Mass Media." The objective of this study aimed 1) To study Knowledge of Social Science Teachers Based on Secondary Education in Chiang Mai Province towards ASEAN Information of Mass media. 2 ) To study Attitude Social Science Teachers Based on Secondary Education in Chiang Mai Province towards Joining Thailand as a member of ASEAN of Mass media. The study a quantitative research using survey methods, One- shot Study and questionnaire as data collection tools. A sample group was 100 Chiang Mai Social Science Teachers. The research procedure by using Sampling are Chiang Mai Social Science Teachers by dividing 1 junior high school teacher and 1 senior high school teacher in each school of all 24 district and 1 junior high school teacher in each school of all 25 district by Quota sampling and School Name by using non-purposive sampling. Overall 114 school. Descriptive statistics consisting of Frequencies, Percentage, Mean and Standard Deviation, And analyzed by Inferential Statistics for comparing differences and correlation of variables. presented on table and descriptive interpretation. Based on the study, It was found that Chiang Mai Social Science Teachers were medium ASEAN Contents mean in 3.0 6 (SD = 1.203) and high ASEAN Contents Attitude approaching to Thailand mean in 3.81 (SD = .614) The results of the study indicate that Social Science Teachers who have more than four experience years in ASEAN Contents were higher knowledge and good attitude approaching to Thailand than Social Science Teachers who have less than four experience years. The results of the study indicate that Social Science Teachers who have more than four experience years in ASEAN Contents were higher knowledge and good attitude approaching to Thailand than Social Science Teachers who have less than four experience years. Besides, All ASEAN Contents preparation information sources had relationship with knowledge of Chiang Mai high school Social Science Teachers in middle positive and Information of Textbook and general book Reliability referring to ASEAN Contents knowledge of Social Science Teachers indicate that positive interrelationship in middle level and Information source reliability for ASEAN Contents attitude approaching to Thailand in instruction was presented by teaching materials was also positive interrelationship in middle level which if separated into details found that Information source by government sector reliability with attitude approaching to Thailand was positive interrelationship in high level via teaching materials of Social Science Teachers.