กลยุทธ์การบริหารความเสี่ยงจากอัตราแลกเปลี่ยนของผู้ส่งออก ลำไยในจังหวัดเชียงใหม่และลำพูน

Abstract

This study aimed to study examine exchange rate risk management strategies of Longan exporters in Chiang Mai and Lamphun provinces. Questionnaires along with an in-depth interview were used as the tools to collect data from 27 Longan exporters in Chiang Mai and Lamphun provinces, 5 of which were regarded as the large enterprises with over 10 years of experience and expertise in exporting Longan. Data obtained were analyzed by the descriptive statistics i.e. frequency, percentage, and mean. The findings presented that monetary tools that the majority of Longan exporters in Chiang Mai and Lmaphun provinces used were the forward and the foreign currency deposit account; while non-monetary tool that all respondents applied was the use of local currency in trading. It was also found that different sizes of enterprises used different exchange rate risk management strategies. The Longan exporters in Chiang Mai and Lamphun provinces agreed that factor affecting their decision towards selection of the monetary tool to prevent the exchange rate risk at the highest level was the service of banks and financial institutions; followed by the foreign exchange rate and the rate of premium fee.