การรับรู้คุณค่าการบริการของวิทยาลัยเทคโนโลยีโปลิเทคนิคลานนา เชียงใหม่ ต่อความตั้งใจของนักศึกษาระดับ ประกาศนียบัตรวิชาชีพ ชั้นปีที่ 3 ในการศึกษาต่อสถาบันเดิม

Abstract

The objective of this independent research on Perceived Service Value of Lanna Polytechnic Chiang Mai Technological College Affecting Intention to Further Study of Third-Year Vocational Certificate Students is to study the components afflicting value of service perception and their influences affecting value of service perception of the intention to further study at Lanna Polytechnic Chiang Mai Technological College of Third-Year Vocational Certificate Students. A questionnaire was used to collect data and select a sample sample from 720 students at Lanna Polytechnic Chiang Mai Technological College level. The data were analyzed using descriptive and inferential statistics such as frequency, percentage, mean, independent t-test and one-way ANOVA correlation analyzes and multiple regression analyzes. i University The results of the study shows that most of the participants were male who wanted to study at the vocational level in automotive mechanics first, followed by tourism, accounting, electrical power, construction, information technology, electronics, business computer, architecture, and marketing field, respectively. The participants perceive the qualitative service value at a high level, the emotional service value at a high level, the monetary service value at a high level, the service value of worthiness at a perceived level, the acceptance service value at a high level. With that in mind, the overall value is being recognized at a high level with the high intention to study in the same institution. As for the relationship analysis, it was found that students with different genders recognized qualitative service value, emotional service value, monetary service value, and service value of worthiness differently; however, they all agree on the same acceptance service value, overall service value, and intention to study in the same institution. In addition to that, students with different branches recognized perceived service value, overall service value, and intention to study differently. Moreover, students with different expectations after graduating from Vocational Level 3 recognized the same qualitative service value, emotional service value, monetary service value, service value of worthiness, overall service value and intention to study; in contrast, they recognize the acceptance service value differently. In summary from the study of the relationship between service perception components and overall service perception, it was found that the five components of service perception influenced overall service perception. The most influential element is the acceptance service value, followed by service value of worthiness, emotional service value, qualitative service value, and monetary service value, respectively. For the study of the relationship between the perception components, service value and the intention of continuing education, it was found that the five aspects of service perception components influenced the intention of continuing further education. The most influential elements are service value of worthiness, followed by the acceptance service value, qualitative service value, monetary service value, and emotional service value, respectively.