The Designing of Institute's Educational Mascots

Abstract

© 2020 IEEE. The purpose of this study is to show how to design the character used as the symbol or Mascot1 of the educational institution in terms of Arts which has been designed and developed from the research project operated by the animation industry department, North Star Studio 2and Chiang Mai University, College of Arts, Media and Technology, Chiang Mai University, Thailand (CAMT). In this study, the ideas of mascot design have been presented modernly under the conceptual framework from local culture, organizational culture, theories of society, arts and design, including the specific framework through the analysis and synthesis of the organization which is CAMT3. CAMT, as the model, is the organization which has 7 bachelor degree majors, namely Animation and Visual effects (ANI), Software Engineering (SE), Digital Film (DF). Modern Management and Information Technology (MMIT), Digital Game (DG), Digital Industry Integration (DII) and Knowledge Innovation Management (KIM). From creation and studying, it is found that Mascot, created from the concept in the educational institution which has been integrated the ideas with Arts and Contemporary design, becomes the distinctive character creating the new image and clarifying the character of the organization. Accordingly, it produces impact results to receivers in many dimensions involving trend, creative behaviors such as Fan Art design 4 , Doujinshi 5 , or Caricature, and Subculture. Moreover, the creation of this work leads to the new alternative methodology for creating the educational institution mascot which combines the infusion of social culture, the educational framework, and marketing with Arts and design.