Please use this identifier to cite or link to this item: http://cmuir.cmu.ac.th/jspui/handle/6653943832/48594
Title: ปัจจัยทำนายความผูกพันของลูกค้าต่อร้านขายยาแผนปัจจุบัน ในอำเภอเมือง จังหวัดเชียงใหม่
Other Titles: Factors Predicting Customer Engagement of Drug Stores in Amphoe Mueang, Chiang Mai Province
Authors: ศาสตราจารย์ ดร. ชูชัย สมิทธิไกร
มัตติกา แย้มไพบูลย์
Issue Date: Jul-2015
Publisher: เชียงใหม่ : บัณฑิตวิทยาลัย มหาวิทยาลัยเชียงใหม่
Abstract: The purposes of this research were (1) to examine the relationships between customers’ perception of service marketing mix and customer engagement of drug store, and (2) to examine the predictive power of perceived service marketing mix on drug store’s customer engagement. A correlational research design was used. The sample was 350 customers of drug stores which located in Amphoe Mueang, Chiang Mai Province. Research instruments consisted of customer engagement of drug stores scale and perceived service marketing mix scale. Data were analyzed by using Pearson Product Moment and Multiple Regression Analysis. The research found that: 1.All elements of perceived service marketing mix were positively related to customer engagement of drug store (p < .01). 2.Perception of product, people, physical evidence, price, and place jointly predicted customer engagement of drug store (p < .01).
URI: http://cmuir.cmu.ac.th/jspui/handle/6653943832/48594
Appears in Collections:HUMAN: Independent Study (IS)

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