การใช้สื่อสังคมออนไลน์เพื่อแสดงตัวตนทางสังคมของกลุ่มเกย์ ในจังหวัดเชียงใหม่ กรณีศึกษา Facebook Pages

Abstract

This independent study is aimed to study the using of social media to present their social identity among the gay groups in Chiang Mai, by focusing on a case study of Facebook Page. The objectives of study are (1) to study the gay community in online and offline (2) to study the process of creating a visual representation of the gay community in Chiang Mai Press Thailand (3) to synthesize the design concept reflects the bargaining process between the gay communities in Thailand. The study found the use of social media among gay groups reflects the movement in the field of media in Thailand. By exploring this online media, the users are interested in news and general learning, which is quite different from the mainstream media structural where people seek to communicate their opinions under the control of the state.The use of social media by gay groups in Chiang Mai is a place for, sexual orientation, finding partners, and searching of tourist attractions, entertainment, eating and living.These groups are able to exchange experiences and opinions on the subject that they cannot express in the real life.In this online space, they can communicate with members of the group page to create gay subcultures This social has become a place for their new social movement that allow to express their opinions and create a new channel for communication there in society.