การจัดการเพื่อเพิ่มประสิทธิภาพศาลาธนารักษ์ 1 (คุ้มเจ้าทิพวรรณ ณ เชียงตุง) จังหวัดเชียงใหม่

Abstract

The Treasury Pavilion 1 Chiang Mai under The Grand National Treasure Bureau, The Treasury Department has decided to adapt the old house of Chao Thippawan Na Chiang Tung located in the middle of Chiang Mai city as museum displaying Royal Regalia, Royal Decorations and Thai Coins since 1995. However, the preceding operation as learning resource has not been as successful as first anticipated. This study aims to present patterns and management methods in order to successfully improve The Treasury Pavilion 1 Chiang Maias an effective learning resource. The results of the study found that The Treasury Pavilion 1 Chiang Mai is unable to attract visitors despite the fact that it is located in the middle of Chiang Mai city which is considered as an important tourist area of Chiang Mai. In addition, its residents and tourists knowledge of location is poor-and do not know the significant of the location is. In addition, the specific content of each exhibition are not attractive when presented. As a result, improvementswere made to the display by The Treasury Pavilion 1 Chiang Mai but without removing the main idea of displaying Royal Regalia, Royal Decorations and Thai Coins according to The Treasury Department’s policy. Extra displays were proposed in order to add the story regarding locality which correspond to the surrounding area and the old house of Chao Thippawan Na Chiang Tung in order to draw attention and increase efficiency in learning more about the story of local. As for management process, there is a need to increase the public relations and build the change by arranging extra activities both outside and inside The Treasury Pavilion 1 as well as build network collaborating with other leaning centers located in the area of Chiang Mai city.