กลยุทธ์ของการสื่อสารเพื่อการเผยแพร่คริสต์ศาสนานิกายโปรแตสแตนท์ของคริสตจักรพระพรเชียงใหม่

Abstract

This research has the objective about studying the quality in the strategy of widespread communication of Chiang Mai Blessing Church. By using the document and deeply interview with the sample people whose are pastor in Chiang Mai Praporn church and the teacher in Punporn village team. Including unreceiving people live in Ueaarthom village in Sankampeang, Chiang Mai. The result of obseving as bolow. 1. Communication Strategy for Protestant Christianity Propagation of Chiang Mai Blessing Church. 1.1 The strategy in missionary's personality. Such as reliability, humility, unique, friendly, how to use appropiate pronoun and adaptation. 1.2 the strategy of communication is how to bring the context of propagation the christ bible. Such as the duration of friendship, when you can interrupt the conversation and the system of Christian propagation. 1.3 The strategy of media. Such as the integrated media which is personal media and speficially business media. In the receiver side is analyze and recruit the new receiver. 2. The result of Chiang Mai Blessing Church propagation in the new receiver group which separate in 3 kinds as below. - the elements of receiving insist of devoting. Included the receiver's maturity, desire, motivation and anticipating of the guardian and teenagers which have the same result by use the activity in music and foreigner language teaching. - The concept of realization in guardian by using music and foreigner language activities. The teenagers recognize the content of Christian preaching which is accord to the 10 provision by using this activities. And it has 3 level of acknowledge the preaching which are the realization, comprehension and adoption. All levels can change the receiver's feeling and attitude. 2.1 The result of Chiang Mai Blessing Church in unacknowledge receiver. The process of propagate the Christian content by using any activities for the samples are the level of acknowledge the Christian content by Punporn center's activities. The 10 provision will insert in every activities smoothly. There are 3 processes of propagation. First is the recognize of Jesus christ by every activities. Then is the faith and practice in Christian principle. The last one is the participate in Christian's rite. The result of this research is the 10 samples who are not educate in Christian before. They can recognize the Christian's preaching but in the physical way by participate in activities of Punporn center only. The level of acknowledge might specify that they are in first level only which is the realization of Jesus christ by using the activities. The 9 of 10 kids and teenagers are in the second level which is the realization of Jesus Christ and the Christian's preaching by using the activities. And one of them are practice in Christian's preaching named is Miss Kannika Pranmool, 15 years old. Her nickname is Beam. She is a student in Sankampeang high school, Chiang Mai. She's approach all 3 levels which are the recognize of Jesus Christ by using the activities, the acknowledge in Christian's preaching and the participate in Christian's rite.