ทัศนคติของเกษตรกรผู้เลี้ยงไก่เนื้อในจังหวัดสงขลาต่อการเพิ่มประสิทธิภาพการผลิตด้วยสารสกัดจากพืชสมุนไพร

Abstract

This independent study aimed to explore attitude of broider farmers in Songkla province towards herbal extracts for production efficiency improvement. Data were completely collected by the use of questionnaires distributed to 70 broider farmers (farm owners) in Songkla province. Data analysis was, then, conducted by the use of basic statistics, called, descriptive statistics, frequency, and mean. The findings presented that the majority of respondents were male in the age of 41-50 years old, married, and graduated in primary level of education. They earned average monthly income at the amount of 50,000-100,000 Baht. They owned 5,000-10,000 broiders and raised them in the housing with evaporation cooling system. In the cognitive approach of the attitude study, the overall cognition on herbal extracts for production efficiency improvement of the majority was ranked at 57.1%. The fact that was correctly replied by the respondents the most was the herbal extracts having lower price than antibiotics. In marketing mix approach, their opinions towards using herbal extracts for production efficiency improvement were ranked at the agree level in an overview. The top elements of each factor were shown hereafter. In product factor, the top element was the potential of herbal extracts in increasing production efficiency improvement. In price factor, the top element was the reasonable price comparing to its quality. In place factor, the top element was the availability of animal drug stores. In promotion factor, the top element was the access of salesperson to introduce products at farms. The study on behavior trend towards the use of herbal extracts for production efficiency improvement revealed that the respondents would recommend others to use the herbal extracts.