การยอมรับการใช้แอพพลิเคชั่นต้นแบบบริการข้อมูลด้านอารักขาพืชของเจ้าหน้าที่มูลนิธิโครงการหลวง จังหวัดเชียงใหม่

Abstract

The objectives of this research were 1) to study the socioeconomic background of The Royal Project Foundation, Chiang Mai., 2) to analyze factors Acceptance of Application Prototype Model for Plant Protection Center, and 3) to study problems and suggestions that affect the use of the prototype application. Study samples consisted of 154 The Royal Project Foundation, Chiang Mai The online questionnaire form was used as a tool for data collection. The data were analyzed using descriptive statistics, Independent-Sample T-test , and F-test (One-way Analysis of Variance ANOVA).The study's findings reveal that the majority of personnel from the Royal Project Foundation in Chiang Mai are male. They have an average age of 35 years and hold undergraduate degrees. Their monthly incomes range between 20,000 to 30,000 Baht. Most of them hold positions as staff members and have an average work experience of 9.35 years. The primary plant types they are responsible for are vegetables and herbs. They predominantly utilize the Android operating system on smartphones, with an average app usage time of 19.68 minutes per session. The average frequency of app usage is 5.69 times per day. The average frequency of app usage is 3.98 days per week, with the peak usage time being from 09:01 to 12:00 AM. The personnel of the Royal Project Foundation in Chiang Mai utilize and exhibit usage levels across all four functions at a moderate level, with an average score of 3.18. When considering cach functions, the personnel of the Royal Project Foundation exhibit a high-frequency usage level in two functions. These functions are the Disease and Pest function, with an average score of 3.57, and the "Pesticide" function, with an average score of 3.48. Moderate-level usage is observed in two functions as well: the "Data Reporting" function, with an average score of 2.98, and the problem reporting function, with an average score of 2.70, respectively. In analyzing the differences in averages between independent variables and dependent variables, it was found that among the three independent variables, there are significant statistical differences in the acceptance of the prototype application by personnel of the Royal Project Foundation in Chiang Mai. These include age There are statistically significant differences in acceptance related to content information, usage benefits, ease of use, continuous usage, and control capability. Main plant types significant differences were observed in ease of use, continuous usage, and overall application usage. Frequency of application usage per week statistically significant differences were identified in terms of usage benefits, continuous usage, and control capability. Therefore, for the development of the prototype application for plant information services at the Royal Project Foundation in Chiang Mai, the primary focus should be on enhancing control and usability features. This entails improving convenience, simplicity, and user-friendliness to reduce complexity. Additionally, there should be an emphasis on increasing channels for dissemination and usage methods to promote knowledge and understanding of the prototype application. This approach aims to foster acceptance and positive attitudes towards continued use of the prototype application for plant information services.