ปัจจัยที่ส่งผลต่อการรับรู้ข่าวสารของประชาชนผ่านการสื่อสารของผู้ใหญ่บ้านในอำเภอเชียงกลาง จังหวัดน่าน

Abstract

This research aims 1) to study public relations of the village headman. 2) To study the methods and the problems of public relations. 3) To study the difference of the public relations acknowledging of villagers in each village which lives different area. This research is qualitative research. This research is purposive sampling: The village headman in Chiang Kang 5 people and their villages 3 people each total 20 people. It uses the semi-structured interview is research instrument and analysis information in inductive methods.

The results of this research showed 1) The devices which village headman publicizes news or other issues to his villages are the loud-speakers, Line application and the village meeting. 2) The problems of public relations in village are the loud-speakers is degenerated or broken and is not cover the village area. Some villagers were not use Line application so they can read information or other issues immediately. The mobile phone signal is not cover in the area. Every village are not participle in village meeting. 3) The efficiency of commination between the village headman and his villagers is before the headman told information to his villages, the headman would make understanding with information by himself. Next, complied the information to easy for understanding to the villages. then, the headman presented the information to his villagers. The villagers in each village received information in difference things. They are public relations skill of the village headman have affected information perception of villager in different way. Making Line group have affected information perception of villager in different way. And the village meeting, the villager knew information from the village headman is not difference.