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Abstract

Nowadays, tourism in Thailand has expanded and become the main industry that generates income for the country. Multi-destination tourism trips (MTTs) is a one-time trip where more than one province is visited and. is a popular form of travel. Phrae province is a tourism destination in Thailand that has long history with archeological sites, nature, art, and cultures. However, the number of tourists to Phrae province is not yet high compared to some other provinces in the northern part of Thailand and the number dropped significantly since COVID-19. As a transit province with connection to another provinces, such as Chiang Mai, Lampang, Chiang Rai, etc., Phrae province is a potential center of multi-destination tourism trips in the northern part of Thailand.. Therefore, this study examines the possibility of multi-destination tourism in Phrae province together with tourism in provinces adjacent provinces..Moreover, this study also examines factors determining multi-destination tourism of Thai tourists in Phrae province. The data used in this study was collected from Thai tourists traveling in provinces adjacent to Phrae province including Lampang, Phayao, Nan, Sukhothai and Uttaradit provinces. A total of 400 questionnaires were collected. show that most of the respondents had the purpose of travelingtravel for leisure or tourism with the trip . duration of 3 days. The most common form of the travel is travel with family or relatives. Most of them search for tourism information from the internet and have their own transportation.factors affecting tourists’ intention to travel to Phrae province, it was found that Followed by culture, travel safety, convenience for communication and , image of tourist attraction. Regarding the intention to travel to Phrae province in the next five years, 54.0% had no intention to travel, 23.5% intend to travel to Phrae province as a single-destination trip and 22.5% intend to travel to Phrae as a multi-destination trip. For factors that influence tourists’ intention, the results show that tourists who have visited Phrae province before and like cultural attractions are most likely to visit Phrae as a multi-destination trip.