การวิเคราะห์ผลกระทบทางเศรษฐกิจของธุรกิจเรือนแพ จากสถานการณ์การระบาดของโควิด-19 กรณีศึกษาเขื่อนแม่งัดสมบูรณ์ชล อุทยานแห่งชาติศรีลานนา

Abstract

The Purpose of this study aimed to [1] Study the economic impact of the houseboat business during the Covid-19 epidemic situation and [2] The government measures to alleviate the economic impact of the houseboat business. An in-depth interview questionnaire was used to interview houseboat entrepreneurs in Mae Ngat Som Boon Chon Dam in Sri Lanna National Park, 10 cases. The data comparisons were based on NPS earnings data for 2019 (before the COVID-19 epidemic situation) and year 2020 (after the epidemic situation of COVID-19) The results showed that [1] the economic impact (1) Income: In 2019, restaurants earned 1.22% more than homestays and in 2020, homestays earned more than restaurants because it has been adjusted sales strategy Is to reduce the promotional price, cheaper than before, from 1,200 baht per person to1,000 baht per person. (2) Cost: Rrestaurants have 18.26% more variable costs than Homestays and Homestays have 3% more fixed costs then Rrestaurants. (3) Debt: The homestay has borrowing debt during the COVID-19 pandemic more than restaurant about 15.71%. (4) Bonus: In 2019 the bonuses of restaurant are higher than homestay about 1.48% and in 2020 homestay are higher than restaurant about 6.73% because Reduce the package price from 1,200 baht per person to 1,000 baht per person, making customers interested in using the service. [2] As a result of government measures to mitigate, it was found that all operators had access to Recognize and receive assistance in all three measures and adapt well to the situation.