การวิเคราะห์ตำแหน่งและปัจจัยที่มีผลต่อการเลือกใช้ที่พักริมทางเชิงท่องเที่ยว

Abstract

At present, Thailand has increasingly promoted domestic tourism. There are more brand-new tourist destinations and the government has generated policies to support the development of internal provincial areas under the supervision of governmental agencies. It aims to enhance attractiveness and interests as well as cultural development in each area to be outstanding and to draw in both domestic and international tourists. Currently, Thailand has acquired an increase of domestic tourism more than in the past. As a result, there are more demands on tourist rest stops. Sometimes, travelers do not need to fill up fuel tanks but to take some rests from exhaustion or to have some food. There is a variety of facilities and beautiful sceneries which make tourists or service users relaxed. Therefore, this research aims to analyze the significant factors to develop tourism rest areas, and to analyze the appropriate locations of the tourism rest areas. Data collection was conducted through interviews with questionnaires. The sampling group was the tourists in Chiang Mai being interviewed on the motivation regarding the selections of tourism rest areas in order to analyze the analytic hierarchy process to identify the priority of development factors for tourist roadside rest stops. The study results acquired shall be applied as guidelines to identify the locations of tourism rest areas and determine proper facilities corresponding to service users' needs. Data obtained from the survey has been categorized into 2 groups; 1. Data on socioeconomic characteristics of the travelers including; gender, age, profession, income range, and selected travel mode; and 2. Data on attitude towards facilities consisting of factors on engineering, facilities, and environment. Data analysis result from the sampling group has demonstrated that the majority was female aged between 21-30 at 61% in relation to the professions mostly found as company employees at 31.5%, and students at 25.75% with an income range between 10,000-15,000 baht per month or at 27% ratio. Moreover, an analysis on motivation values of the most significant secondary factor falling on facilities has shown that restrooms obtained the highest level of influence with mean and standard deviation at x̄ = 4.5, S.D. = 0.5 respectively, followed by parking services with x̄ = 4.44, S.D. = 0.6, then shops and restaurants at x̄ = 3.51, S.D. = 1.03, and lightings at x̄ = 3.44, S.D. = 1.14 of mean and standard deviation values respectively. The analytic hierarchy process result acquired was that the facility factor obtained the most weighted average value at 0.636, followed by environment factor at 0.277, and engineering factor at 0.087 of the weighted average values. The results on the facility sub-factors portrayed that restrooms contained the weighted average value at 0.473, followed by shops and restaurants at 0.303, parking services at 0.1 76, and lightings at 0.048 of the weighted average values. An analysis on the proper locations of tourism rest areas has been conducted by the researcher on the highway road number 107 and nearby roads. The result demonstrated the 15-minute resting period with 50 rai area with 32 kilometers of distance, 20 rai area with 13 Kilometers of distance, and lastly 5 rai area with 10.6 kilometers of distance.