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Title: ความผูกพันของพนักงานจำหน่ายผลิตภัณฑ์รีบอคต่อ บริษัท ไทยท๊อปสปอร์ต จำกัด
Other Titles: Employee Engagement of Reebok Product Retails Towards Thai Top Sport Company Limited
Authors: อรพิณ สันติธีรากุล
ณัฐพัชร เติมวิริยะกุล
Keywords: ผลิตภัณฑ์รีบอค
Issue Date: Sep-2557
Publisher: เชียงใหม่ : บัณฑิตวิทยาลัย มหาวิทยาลัยเชียงใหม่
Abstract: This independent study aimed to study the factors affecting employee engagement and the level of employee engagement of Reebok salespersons towards Thai Top Sport Co., Ltd. The data was collected from 120 employees with the use of questionnaire and was then analyzed by statistics analysis including frequency, percentage, mean and reference statistics such as Independent Sample T-test, Analysis of Variance (ANOVA) and Linear Regression Analysis. The results of the study indicated that most population were single female, 32-38 years old, and graduated with high school/vocational certificate. They had been working for 1-5 years and earned the salary of 10,001-15,000 baht per month. The results showed that employee engagement was at the “engage” level and the factor that affected engagement the most at 0.05 level of statistics significance was leadership. The other factors were organization, work, and human resource development. The personal factors that affected employee engagement at 0.05 level of statistics significance were age and education. Gender, marital status, work period, and salary did not significantly affect employee engagement.
Appears in Collections:BA: Independent Study (IS)

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ABSTRACT.pdfABSTRACT169.26 kBAdobe PDFView/Open
APPENDIX.pdfAPPENDIX308.97 kBAdobe PDFView/Open
CHAPTER 1.pdf CHAPTER 1187.77 kBAdobe PDFView/Open
CHAPTER 2.pdf CHAPTER 2330.08 kBAdobe PDFView/Open
CHAPTER 3.pdfCHAPTER 3198.97 kBAdobe PDFView/Open
CHAPTER 4.pdf CHAPTER 41.19 MBAdobe PDFView/Open
CHAPTER 5.pdfCHAPTER 5445.55 kBAdobe PDFView/Open
CONTENT.pdfCONTENT210.81 kBAdobe PDFView/Open
COVER.pdfCOVER710.26 kBAdobe PDFView/Open

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