ปัจจัยที่ส่งผลต่อความพึงพอใจด้านคุณภาพชีวิตในการทำงานของพนักงานธนาคารกรุงเทพในเขตอำเภอเมืองจังหวัดเชียงใหม่

Abstract

The object of this study is to study problem and obstruction of the Bangkok Bank staff working in Meaung Chiang Mai and to study factor affecting to Satisfaction Quality of Working Life Bangkok Bank’s Employees in Mueang Chiang Mai. The survey of opinion by questionnaire from sample 212 people for study factor affecting to Satisfaction Quality of Working Life Bangkok Bank’s Employees in Mueang Chiang Mai. The questionnaire include factor compensation it’s sufficient and equitable, factor advancement, factor capacity development opportunities, factor working place, and factor relationship in organization analyze by Ordered - Probit Model. The result of this study shown most of the samples were male 108 sample by 50.94 percentage , 21-40 years old, with status single, experience of working is 1-2 years, Work placements is level 8-9 and the income has 15,000 – 25,000 baht monthly. The result of the analysis by Ordered - Probit Model shown Quality of Working has medium level for all 5 part of factor has average scale 3.33, but consider of 5 factor find first factor is factor relationship in organization, second is factor advancement, third is factor capacity development opportunities, forth is factor compensation it’s sufficient and equitable and last factor working place. The marginal effect can shown area of probability of Complacency. The not have Complacency area (Y=0) is β'x = -2.3281. The least Complacency area (Y=1) is β'x = -2.3281 to -2.1681, the less Complacency area (Y=2) is β'x = -2.1681 to -1.4781, the medium complacency area (Y=3) is β'x = -1.4781 to -0.3181, and the most Complacency area (Y=4) is β'x > -0.3181.