Please use this identifier to cite or link to this item: http://cmuir.cmu.ac.th/jspui/handle/6653943832/39966
Title: ระดับการยอมรับของลูกค้าต่อการประชาสัมพันธ์ของ การประปาส่วนภูมิภาคสาขาเชียงใหม่
Other Titles: Customers’ Acceptance Level Toward Public Relations of Provincial Waterworks Authority, Chiang Mai Branch
Authors: ดร.พนม กุณาวงค์
ภาคย์ ชูชื่น
Keywords: การประปาส่วนภูมิภาค
Issue Date: 23-Aug-2557
Publisher: เชียงใหม่ : บัณฑิตวิทยาลัย มหาวิทยาลัยเชียงใหม่
Abstract: The purpose of this independent study was to research the acceptance level toward public relations, investigate factors that affect acceptance of public relations, and provide suggestions on developing public relations at the Provincial Waterworks Authority, Chiang Mai branch, with a sample group comprising 385 of its customers. Data were collected through a survey questionnaire and analysed by a statistical analysis program. The statistics used for this study were frequency, mean, percentage and standard deviation. The hypothesis of this study was tested by using Simple Regression Analysis and Multiple Regression Analysis, with statistical significance at 0.05. The results and conclusion of this study were as follows: 1) The Customer acceptance level toward public relations of the Provincial Waterworks Authority, Chiang Mai branch was at a high level. The major factor that influenced intentions relating to acceptance of public relations was Perceived Behavioral Control followed by Attitude Toward the Behavior and Subjective Norm. 2) There were three factors that related and affected the acceptance of public relations of the Provincial Waterworks Authority, Chiang Mai branch; Attitude Toward Behavior, Subjective Norm and Perceived Behavioral Control. These three factors related at the medium level and in the same direction as intention. 3) Intention in accepting public relations affected the acceptance behavior of public relations of the Provincial Waterworks Authority, Chiang Mai branch, at the medium level and in the same direction.
URI: http://cmuir.cmu.ac.th/jspui/handle/6653943832/39966
Appears in Collections:POL: Independent Study (IS)

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ABSTRACT.pdf ABSTRACT241.18 kBAdobe PDFView/Open    Request a copy
APPENDIX.pdfAPPENDIX501.06 kBAdobe PDFView/Open    Request a copy
CHAPTER 1.pdfCHAPTER 1249.4 kBAdobe PDFView/Open    Request a copy
CHAPTER 2.pdfCHAPTER 2344.72 kBAdobe PDFView/Open    Request a copy
CHAPTER 3.pdfCHAPTER 3220.26 kBAdobe PDFView/Open    Request a copy
CHAPTER 4.pdf CHAPTER 4496.73 kBAdobe PDFView/Open    Request a copy
CHAPTER 5.pdfCHAPTER 5191.95 kBAdobe PDFView/Open    Request a copy
CONTENT.pdf CONTENT327.62 kBAdobe PDFView/Open    Request a copy
COVER.pdfCOVER605.46 kBAdobe PDFView/Open    Request a copy
REFERENCE.pdfREFERENCE276.73 kBAdobe PDFView/Open    Request a copy


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