ปัจจัยเศรษฐกิจและสังคมที่ส่งผลต่อแนวโน้มการลาออกของพนักงานธนาคาร ในเขตอำเภอเมือง จังหวัดลำปาง

Abstract

This independent study aimed at analyzing the economic and social factors along with the individual key performance index (KPI) that affects resignation of the bank employees in Mueang district, Lampang province. The samples were 400 bank employees from 39 branches of 11 commercial banks: Krungthai Bank, Bangkok Bank, Kasikorn Bank, Siam Commercial Bank, Thai Military Bank, Thanachart Bank, Bank of Ayudhya, Kiatnakin Bank, CIMB Thai Bank, UOB Bank, and Land and House Bank. Moreover, the samples were from 11 branches of 5 specialized banks: Government Savings Bank, Bank for Agriculture and Agricultural Co-operatives, Government Housing Bank, Isalamic Bank of Thailand, and Small and Medium Enterprise Development Bank of Thailand. Data were analyzed by using descriptive statistics including frequency, percentage, mean, rating scale according to Likert scale, and t-Test used to test a differences at the significance level of 0.05. It was found that most of the samples were female, aged between 26 to 30 years old, had single status, held bachelor’s degrees, had salaries of 20,001-25,000 baht, and took positions of customer service employees with the working period of 2 to 5 years. The factors most affecting resignation of employees were economic factors, social factors and individual key performance index (KPI), respectively. All three factors affected resignation of employees at a high level. Regarding the result from testing the difference between sex, age, education level, income and factors affecting bank employees’ resignation in Mueang district, Lampang province, it was revealed that different age, education level, and income affected different opinions about economic factors, social factors and personal key performance index (KPI). However, different sex represented no difference in opinions about factors affecting the resignation trend of employees.