การศึกษาความเป็นไปได้ในการลงทุนธุรกิจแฟรนไชส์ร้านไปรษณีย์เอกชน ในอำเภอเมืองสมุทรสาคร

Abstract

This study aimed to examine the feasibility of investment in private postal franchise business in Mueang Samut Sakhon district. The study was conducted under the 4 main approaches namely marketing, technical, administration and management, and financial approaches. The study on decision making under risk was also discussed. Based upon the results of the study on marketing approach for the investment of postal franchise business, this business would earn monthly incomes from postal service at the amount of 25,000 Baht, payment service at the amount of 15,000 Baht, insurance service at the amount of 12,750 Baht, express money transfer service at the amount of 7,500 Baht, photo copy and fax service at the amount of 2,000 Baht, photo express service at the amount of 1,500 Baht, ticket booking service at the amount of 1,500 Baht, and online top-up service at the amount of 1,500 Baht. It was expected that average annual income should be 801,000 Baht with 5% of annual growth rate and with annual marketing expenses at 9,411-12,331 Baht. Based upon the results of the study on technical approach for the investment of postal franchise business, a 30-square-meter commercial building, located at the entrance of Wat Panthai Norasigh would be rented for this business. The building rental rate was 10,000 Baht/month and the leasing contract was supposed to be done for 5 years. Franchise fee was specified at 250,000 Baht, plus 50,000 Baht for budget being spared for additional decoration. Although tools and devices using for serving customers were already included in franchise fee, additional investment on the digital camera: Canon EOS 600D for photo express service, the Internet system of True internet provider with free installation, 15 Mbps speed, and 599 Baht/month fee for online service, as well as the vehicle: Honda Wave in 125 cc. model for sending posts and parcels, must be included. Therefore, the total amount of this business investment was 523,000 Baht. Based upon the results of the study on administration and management approach for the investment of postal franchise business, the results suggested that this business would be operated in a single owner type of business and registered as natural person. 3 staff were expected to be employed: 1 manager (business owner) with the salary of 15,000 Baht, 1 office staff carrying high-school level of education or higher with the salary of 10,000 Baht, and 1 messenger/office staff carrying secondary level of education or higher with the salary of 9,000 Baht. As a result, the average amount of annual compensation for all staff was 428,400 Baht. In average, this rate shall be increased at 2% annually, according to the statistic information of inflation rate. Based upon the results of the study financial approach for the investment of postal franchise business, the results presented that this investment was worthwhile. They payback period was determined to 3 years. The net present value at 20% rate of return was 61,930, while the internal rate of return was 24.7%. According to the sensitivity analysis, if the income decreased at 10%, it would not be worthwhile to invest in this business because the net present value would be -191,425 Bath and the rate of return was 4.4% ,which was lower than the expected rate of return at 20%.