ปัจจัยที่มีผลต่อผู้บริโภคในจังหวัดเชียงใหม่ในการเลือกใช้บริการเอเจนซี่สำหรับการศัลยกรรมในประเทศเกาหลี

Abstract

This research aims to study the influence factors to select Korean aesthetic surgery agency of customers in Chiang Mai province. The populations were the people who have used aesthetic surgery services in South Korea by themselves or used aesthetic surgery services in South Korea by agencies. Furthermore, the people who interested in using aesthetic surgery services in South Korea by themselves or using aesthetic surgery services in South Korea by agencies in Chiang Mai province. The 385 samplings were calculated by Ken Black sample size and selected by convenience sampling. The instrument was questionnaire at the reliability of 0.974. The statistical used to analyze the data was Percentage, Mean, Standard Deviation, Independent - Semple T-test, and One-way ANOVA. The research found that, 1) A reason of the sampling group for having aesthetic surgery is personal satisfaction and increased self-confidence. The aesthetic surgery that most of the sampling group had ever done or thought about having plastic surgery is rhinoplasty, followed by eyelid surgery. Additionally, the least aesthetic surgery that the sampling group has ever done or thought about having plastic surgery is buttock augmentation. 2) The marketing-mix factors (7Ps) that influence the decision to use Korean aesthetic surgery services is physical evidence factor. People and process factors are the influence factors in the secondary and third factors, respectively. Moreover, product factor is the least influence factor. 3) Factors in gender, marital status, level of education, career, monthly income of customer in Chiang Mai province were significantly different to use Korean aesthetic surgery agency at the statistical level of 0.05. 4) Factor in age of customers in Chiang Mai province was not significantly different to use Korean aesthetic surgery agency at the statistical level of 0.05.