การเปิดรับ การรับรู้ และความต้องการถ่ายทอดความรู้เกษตรทฤษฎีใหม่ ในกลุ่มเกษตรตำบลแม่แฝกใหม่ อำเภอสันทราย จังหวัดเชียงใหม่

Abstract

This study aims to study farmers' exposure to knowledge, perception, and desire to transfer knowledge about New Theory Agriculture in the area of Mae Faek Mai Subdistrict, San Sai District, Chiang Mai Province. In addition, analyze the relationship between exposure and awareness that affects farmers' desire to transfer knowledge. This study has used in-depth interviews with 6 representative government officials and farmers, and a structured questionnaire from 55 farmers who practice New Theory Agriculture and 55 farmers who non-practice New Theory Agriculture, using a purposive sampling method. The data were analyzed by descriptive statistics and reference statistics. The results were found that farmers' exposure to knowledge about New Theory Agriculture received information and knowledge from personal media sources as important. The people who have influence in opening up to knowledge about the New Theory Agriculture are community leaders and farmer leaders. Farmers who practice New Theory Agriculture have a high level of exposure to knowledge and the level of knowledge awareness is higher than that of farmers who non-practice New Theory Agriculture. Farmers who currently practice New Theory farming intend to expand the area for New Theory Agriculture. For farmers who non-practice New Theory Agriculture, there is an tendency to do New Theory Agriculture because they want to solve the problem of growing monoculture crops for commercial, and solve the debt problem from farming because the new theory of agriculture will allow farmers to sell their produce every season.

In terms of testing the relationship between exposure and perception of New Theory Agriculture, it was found that knowledge content that farmers receive, radio media, television media, personal media, Time period for exposure to knowledge, and the purpose of exposure to knowledge: to satisfy interests and to use it as information for decision making. There are relationships with the transfer of knowledge of New Theory Agriculture. As for the factors affecting the desire to transfer knowledge, it was found that the content level of new agricultural theory knowledge (Beta = 0.429) was the first priority, followed by the level of farmers' awareness (Beta = 0.363) of being open to knowledge, television media (Beta = -0.021) and exposure to knowledge from neighbors or fellow farmers (Beta = -0.086). They can explain the level of transfer knowledge about the New Theory Agriculture at 45.50 percent (=0.455).