แนวทางการพัฒนาการท่องเที่ยวเชิงสร้างสรรค์เพื่อสืบสานวัฒนธรรมของอำเภอบ้านธิ จังหวัดลำพูน

Abstract

This qualitative study aimed to: (1) examine the current tourism situation of the Sam Tai culture in Banthi District, Lamphun Province, and (2) propose guidelines for developing appropriate creative tourism that preserves the Sam Tai culture. Data were collected through in-depth interviews with ten individuals across five stakeholder groups: tourism experts, cultural experts, local leaders, philosophers, and entrepreneurs. Additional methods included document analysis and participant observation. The theoretical framework incorporated concepts from community development, collaborative governance, and various tourism models, including community-based and creative tourism. The findings reveal that Banthi District is distinguished by its natural lifestyle, cultural richness, unique cuisine, and distinctive attire, which collectively attract tourists. Although the district boasts comprehensive tourism resources, the provision of supplementary tourism services remains insufficient. Based on these observations, the study proposes a six-element framework for developing creative tourism focused on cultural preservation: (1) enhancing tourists' skills; (2) prioritizing skill-based and experiential offerings; (3) leveraging intangible tourism resources; (4) emphasizing the unique local identity; (5) engaging tourists in activities; and (6) integrating everyday cultural practices. This approach aims to improve tourism management, benefit all stakeholders, and foster community engagement. Keywords: Creative Tourism, Sam Tai culture, Banthi district