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Title: อิทธิพลของผู้ทรงอิทธิพลผ่านช่องทางออนไลน์ที่มีต่อความไว้วางใจในแบรนด์รถยนต์ไฟฟ้า
Other Titles: Influence of online channel influencers towards electric vehicle brand trust
Authors: จิราพร เกลาเกลี้ยง
Authors: นฤมล กิมภากรณ์
จิราพร เกลาเกลี้ยง
Issue Date: Oct-2023
Publisher: เชียงใหม่ : บัณฑิตวิทยาลัย มหาวิทยาลัยเชียงใหม่
Abstract: An independent study on Influence of Online Channel Influencers Towards Electric Vehicle Brand Trust. Collected data from 400 respondents interested in electric cars, studied them with descriptive statistics and tested for differences using t-test and One-Way Anova statistics. In addition, it was used to find the correlation value using the Regression method. The study found that Most of the respondents were female, aged 22 to 25. The five most influential personality traits were recognized as being influential, affinity, expertise, popularity and experience respectively. Trust in the electric car brand presented by influencers found that overall trust level was scored. When classified by brand origin, it was found that the perception of influencer characteristics was different in personality and popularity. European-originated brands have a higher level of awareness than American and Asian-originated brands. Influence of Online Channel Influencers Towards Electric Vehicle Brand Trust. There are three characteristics that influence brand trust: personality and modern information. Provide honest, reasonable, and reliable information. Professional knowledge includes: Proficient in modern technology, able to provide in-depth advice, excellent thought leaders, and fan relationships. Always respect followers and better meet the needs of customers. Women are more conscious than men in all aspects.
Appears in Collections:BA: Independent Study (IS)

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