พฤติกรรมของเจเนอเรชันวายในการเลือกซื้อสินค้าสำหรับสุนัข

Abstract

This study aimed to explore the behavior of Generation Y towards purchasing products for dog. A total of 400 respondents were chosen using a quota sampling method through online questionnaires. The data were analyzed using descriptive statistics, including frequency, percentage, and mean, as well as inferential statistics, including Chi-square, and t-test.The results of the study revealed that the majority of respondents were single. Bachelor's degree level Occupation: Private company employee Average monthly income 10,000 - 20,000 baht, lives in a single house, raises 1 dog. The type of product most often purchased is dog food. Buy products for dogs on average 1 - 2 times per month. With purchase costs of less than 1,000 baht per month, there are no limits to your opportunities to purchase products for dogs. Choose to buy through online platform stores such as Shopee/Lazada most often, knowing about products for dogs through online social sources. And the people who influence purchasing decisions are online communities as well. When analyzing the relationship using the chi-square statistic, it was found that behaviors that had a relationship with purchasing dog products were classified by gender. Significantly includes the types of products chosen to purchase and people who help make purchasing decisions for behaviors that are related on purchasing products for dogs classified by age, including purchasing opportunities The importance of choosing to buy and information sources to learn about products for dogs Factors. The online marketing mix that affect the behavior of Generation Y in choosing products for dogs. When analyzing the differences between the male and female groups, it was found that the main factors that were significantly different were products. and distribution When analyzing the differences between ages 25 - 32 years and ages 33 - 40 years, it was found that the main factors that were significantly different were distribution. and privacy protection.