การวิเคราะห์และออกแบบระบบสารสนเทศสำหรับฝ่ายขายและการตลาดนมโรงเรียนของบริษัทเชียงใหม่เฟรชมิลค์ จำกัด

Abstract

This study is the analysis and design of information system for school milk sales and marketing department of Chiang Mai Fresh Milk Company Limited. The qualitative research was applied by in-depth interview with participants. A number of study participants are 15 staffs from purposive sampling. They have a role responsibility about information system for management the school milk's sale and marketing operation. The result of study showed that the context and marketing process of school milk divided into three stages; ordering time, production and transportation time, and distribution and bill payment. Thus, the concept of system design was covered the ideas to solve any founded problem as following. Flexibility and fast can reduce the limitation of time. Work overlapping is reduced by data-sharing. The ability of processing was required to make accuracy, fast, and conveniently when doing the report. The system was designed to assign the input data of ordering to be monthly unit and changeable. Moreover, surveillance system was concerned to fix the lack of payment inspection system. The bill payments were monitored and detected through temporarily e-receipt. In conclusion, the study of analysis and design of information system is resulted on working systems mapping and information system management program mapping for school milk sales and marketing department of Chiang Mai Fresh Milk Company Limited