การวิเคราะห์ปัจจัยการดำเนินธุรกิจอสังหาริมทรัพย์ อำเภอเมืองเชียงใหม่ จังหวัดเชียงใหม่

Abstract

The goal of this research is to investigate and analyze the factors toward outcomes of real estate business operations, as well as to investigate problems and obstacles in real estate business operations in Mueng Chiang Mai District, Chiang Mai Province. The researcher chose a qualitative research method based on in-depth interviews with eight real estate investors in Mueang Chiang Mai District, Chiang Mai Province, with the highest market share as follows: Tananuwat Group Co., Ltd., Ornsirin Holding Co., Ltd., and its subsidiaries, North Home Co., Ltd., Ornsirin Propper Co., Limited., Wise Property Co., Ltd., and North Home Property Co., Ltd. The findings revealed that the following fundamental factors influence real estate business in Chiang Mai Province: 1) Price factors, such as land prices, construction material prices, and inflation, which influence investment decisions in the form of various types of real estate. 2) A low-interest funding factor, negotiations with financial institutions, bond sales, and joint ventures with foreigners 3) Product factors such as real estate form, environment, design, village project, condominium, market or shopping mall investment Business Park to be in line with current lifestyle or development, including maps initiated by the government in relation to public utilities 4) Physical factors since Chiang Mai is a city with an old culture, it has an old community as well as a tourist city with an urban area. As a result, in order to be consistent with the culture, the investment must be studied. The investigation of barriers to real estate investment includes 1) The country's economy, inflation, and interest rates. 2) Purchase power risk factors 3) Various legal aspects of real estate. The findings of this study included investment guidelines, a study of consumer behavior, technological development, and various factors as a guideline for the development of real estate styles, as well as the development of the surrounding area for growth and sustainability in conjunction with Chiang Mai real estate.