คุณลักษณะของผู้ประกอบการที่มีอิทธิพลต่อความสำเร็จของวิสาหกิจขนาดย่อม ในจังหวัดพิษณุโลก

Abstract

This study aimed to examine entrepreneurial characteristics affecting business success of small enterprises in Phitsanulok Province. Sample size of this study was 395 entrepreneurs in three business type including manufacturing, retail and wholesale, and service. Data collection was using the questionnaire in six entrepreneurial characteristics including autonomy, innovativeness, risk talking, competitive aggressive, stability and learning, and achievement orientation. Data was analyzed with entrepreneurial characteristics and business success using Pearson's Correlation Coefficient and Multiple Regression Analysis for hypothesis test. The statistical significance was set at a p-value of <0.05. The results were as follows: the mostly opinion level of entrepreneurial characteristics showed that high and highest level. The five entrepreneurial characteristics including autonomy, innovativeness, risk talking, competitive aggressive, and stability and learning orientation were moderate positive correlation with business success (r = 0.527 - 0.650, p-value < 0.05). Considering, the achievement orientation was not correlation with business success (r = 0.058, p- value = 0.078). Therefore, the entrepreneurs should be surveying the basic of entrepreneurial and business success characteristics using the questionnaire of this study. when you what known defect of your business, you should be adapted to strategies for improve business efficiency and meet the needs of customers. All those did able to make their business successful.