การนำนโยบายการส่งเสริมและสนับสนุนการใช้และสวมใส่ผ้าไทยไปปฏิบัติของสำนักงานพัฒนาชุมชนจังหวัดลำปาง

Abstract

The objectives of this research were to study: 1) the policy implementation of the Thai textile using and wearing promotion and the support of the Lampang Provincial Community Development Office and policy implementation issues. 2) the decision-making process and related factors of government officials purchasing Thai textiles; and (3) the effects on OTOP entrepreneurs, textiles, and clothing types. The qualitative research methodology was used in this study. By gathering information from studies, research documents, and in-depth interviews. The data were gathered through surveys and conversations with staff from the Lampang Provincial Community Development Office, government officials working in Lampang Province, and OTOP entrepreneurs, textile and clothing types, totaling 14 people. The results of the study found that the Lampang Provincial Community Development Office follows the guidelines of four steps and the time period. The study also discovered that the majority of OTOP entrepreneurs are elderly, resulting in insufficient production capacity, and Thai textile patterns are not modern and do not correspond to demand. According to policy, government officials wear Thai textiles twice a week, and the majority of them buy Thai textiles from general clothing stores in Lampang Province, whether it is an OTOP or not. As a result of the policy, OTOP entrepreneurs, textile and clothing types earn more money.