Please use this identifier to cite or link to this item: http://cmuir.cmu.ac.th/jspui/handle/6653943832/75887
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dc.contributor.authorYuehan Chenen_US
dc.contributor.authorAtichart Harnchamchaien_US
dc.contributor.authorTeeraporn Saeheawen_US
dc.date.accessioned2022-10-16T07:03:29Z-
dc.date.available2022-10-16T07:03:29Z-
dc.date.issued2021-01-01en_US
dc.identifier.other2-s2.0-85128732947en_US
dc.identifier.other10.1109/ICEBE52470.2021.00017en_US
dc.identifier.urihttps://www.scopus.com/inward/record.uri?partnerID=HzOxMe3b&scp=85128732947&origin=inwarden_US
dc.identifier.urihttp://cmuir.cmu.ac.th/jspui/handle/6653943832/75887-
dc.description.abstractIn the digital transformation, SMEs have gradually realized the benefits of social media as a marketing tool to enhance their competitiveness. Studies about SMEs' social media marketing are still in the initial stage and fragmented in their focus. This study conducts a systematic literature review for the social media marketing of SMEs. A total of sixteen articles were included after the selection with eligibility criteria from 179 literature published between 2016 and 2020 and synthesized to identify the current research about the social media marketing of SMEs, including the methods, theories, platforms of current research, and the motivations that drove the SMEs to adopt social media marketing. It was also found that the social media marketing with customer knowledge management and TikTok marketing of SMEs may be of potential for future research and practice.en_US
dc.subjectBusiness, Management and Accountingen_US
dc.subjectComputer Scienceen_US
dc.subjectDecision Sciencesen_US
dc.titleCurrent and Future Direction of Social Media Marketing in SMEs: A Systematic Literature Reviewen_US
dc.typeConference Proceedingen_US
article.title.sourcetitleProceedings - 2021 IEEE International Conference on e-Business Engineering, ICEBE 2021en_US
article.stream.affiliationsChiang Mai Universityen_US
Appears in Collections:CMUL: Journal Articles

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