Please use this identifier to cite or link to this item:
http://cmuir.cmu.ac.th/jspui/handle/6653943832/75887
Full metadata record
DC Field | Value | Language |
---|---|---|
dc.contributor.author | Yuehan Chen | en_US |
dc.contributor.author | Atichart Harnchamchai | en_US |
dc.contributor.author | Teeraporn Saeheaw | en_US |
dc.date.accessioned | 2022-10-16T07:03:29Z | - |
dc.date.available | 2022-10-16T07:03:29Z | - |
dc.date.issued | 2021-01-01 | en_US |
dc.identifier.other | 2-s2.0-85128732947 | en_US |
dc.identifier.other | 10.1109/ICEBE52470.2021.00017 | en_US |
dc.identifier.uri | https://www.scopus.com/inward/record.uri?partnerID=HzOxMe3b&scp=85128732947&origin=inward | en_US |
dc.identifier.uri | http://cmuir.cmu.ac.th/jspui/handle/6653943832/75887 | - |
dc.description.abstract | In the digital transformation, SMEs have gradually realized the benefits of social media as a marketing tool to enhance their competitiveness. Studies about SMEs' social media marketing are still in the initial stage and fragmented in their focus. This study conducts a systematic literature review for the social media marketing of SMEs. A total of sixteen articles were included after the selection with eligibility criteria from 179 literature published between 2016 and 2020 and synthesized to identify the current research about the social media marketing of SMEs, including the methods, theories, platforms of current research, and the motivations that drove the SMEs to adopt social media marketing. It was also found that the social media marketing with customer knowledge management and TikTok marketing of SMEs may be of potential for future research and practice. | en_US |
dc.subject | Business, Management and Accounting | en_US |
dc.subject | Computer Science | en_US |
dc.subject | Decision Sciences | en_US |
dc.title | Current and Future Direction of Social Media Marketing in SMEs: A Systematic Literature Review | en_US |
dc.type | Conference Proceeding | en_US |
article.title.sourcetitle | Proceedings - 2021 IEEE International Conference on e-Business Engineering, ICEBE 2021 | en_US |
article.stream.affiliations | Chiang Mai University | en_US |
Appears in Collections: | CMUL: Journal Articles |
Files in This Item:
There are no files associated with this item.
Items in CMUIR are protected by copyright, with all rights reserved, unless otherwise indicated.