การจัดการท่องเที่ยวเชิงนิเวศอย่างยั่งยืน: กรณีศึกษาชุมชนชมพูเหนือ จังหวัดพิษณุโลก

Abstract

This study aimed to examine management of tourist attractions in Chompu Nuea Community, along with readiness of sustainable ecotourism management of the community. This study was qualitative, semi-structured research that allows additional details. The method was interview, allowing the interviewee to answer the question or discuss the issue in depth. The sample group consisted of 18 members, 11 were male and 7 were female. The average age of the sample group was 42.22 years, with most aged between 46-50 years. Most were married and lived with their families. Eight of the sample group members had a bachelor's degree. Most worked as farmers and were native to the area with between 31 -40 years of residence. Social and political participation was mostly very high. The study found that readiness of tourism management of the community, in each aspect, was: Regarding area, most of the sample group stated that area readiness was good, with high diversity, attractiveness and abundance of unique resources and rare wildlife. Three rated the area as average, as in "decent' and only one commented that the area was poor, as in having nothing. Regarding activity and process, most of the sample group stated that activity and process was good, as the community had diverse activities to educate the tourists about value of the forest. Four gave a moderate rating to the readiness, and four gave poor rating as experienced and good guides were lacking, and there was lack of correct tourism activity management. Regarding management, most of the sample group gave good rating, as there were meetings, rules and regulations. Some of the sample group gave poor rating because the community did not have understanding about ecotourism, and there was demonstration of hunting. Only a few members gave moderate rating, as the community had tourism management and waste management. Regarding participation, most of the sample group gave good rating as everyone was allowed to voice their opinions, and there were regular meetings as the locals were needed to cooperate, thus resulting in a strong community. A few members stated that participation was average as only some villagers showed up for assistance. Only one stated that participation was bad, as there were local conflicts in many aspects. Suggestions from this study were that lecturing and building of good attitude, correct knowledge about wildlife preservation, and usage of biological diversity for ecotourism in the community should be done, by intense practical lecturing, bringing tourism and government to the community to concretely develop ecotourism. The community should apply technology to present notable biological diversity in their advertisement to develop local ecotourism.