ปัจจัยที่มีผลต่อนักท่องเที่ยวสูงอายุชาวไทยในการเลือกจังหวัดเชียงใหม่เป็นสถานที่ท่องเที่ยว

Abstract

This independent study was aimed to investigate factors affecting Thai Senior Tourists in Choosing Chiang Mai as Tourist Destination in 6 factors which is Attraction, Accessibility, Amenities, Accommodation, and Activities. The data was collected by using the questionnaires from 385 samples of Thai Senior Tourists who travelling in Chiang Mai province and analyzed by using descriptive statistics consisted of frequency, percentage mean including the inferential statistics consisted of T-test, and classified by gender and income. The results of behavior showed the sampling consisted of female, graduated lower than bachelor’s degress, working as government and state enterprise employee, monthly income earned up between 15,000 to 30,000 Thai baht gaine from working, and all those are located in the Northen of Thailand. The finding indicated showed that Thai senior tourist mostly travelling with family, travelling by using their own vehicle. Its found that to stay in Chiang Mai province 1-3 nights, hotel and resort selection. The averaged expenses were betaween 3,001-6,000 Thai bath per trip and preferred to travel natural attractions. The results of comparing 6 factors showed that the significant all of 6 factors was in the high level in sub-factor of Attraction is the beautiful of tourist attractions, Accessibility is travel safety, accessibility, and connectivity to attractions. Amenities is the restroom cleanness, followed by accommodation is the safety safety and cleanliness of accommodation, Ancillary Service is tourist safty, and Activities is the safety of activities. The results of the average comparing 6 factors classified by gender found that there are differences in some sub-factors of Amenities, Ancillary Service, and Activities. Thai Senior Tourists who earned up incomes more than 30,000 Thai baht per month emphasized differently in sub-factor of Attraction, Accessibility, Accommodation Ancillary Service and Activities.