การสร้างต้นแบบการคัดเลือกผลิตภัณฑ์แชมป์เปี้ยนด้วยวิธีลำดับชั้นเชิงวิเคราะห์ความคลุมเครือสำหรับชุมชนต้นแบบบนเส้นทางไลเมค

Abstract

The research aims to develop a prototype model for selecting product champions in 5 communities on the LIMEC path. This work applied Content Validity Index (CVI) to find the suitable criteria and Fuzzy Analytic Hierarchy Process (FAHP) to select the product champion. The selection of product champions was later developed which could be introduced to other communities for selecting their representative products. The CVI test result found that there were 5 out of 20 suitable criteria. The result of FAHP indicated the most weighted criterion was identity (C3=0.3791), community participation (C1=0.2652), products (C6=0.2155), marketing (C7=0.0922), and business status (C8=0.0480), respectively to select product champion on 5 communities by FAHP. These results demonstrate a prototype model that can analyze product champions through the uniqueness of five different communities in a single model and can be applied to other communities through the “Product Champion Selection Guideline” to help the government realize the potential for developing communities, increase income, and make decisions conveniently. These results have been included in the economic development plan and response to the local government of that community through the community development plan, respectively.