Please use this identifier to cite or link to this item: http://cmuir.cmu.ac.th/jspui/handle/6653943832/70145
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dc.contributor.authorXu Pingen_US
dc.contributor.authorJirawit Yanchindaen_US
dc.contributor.authorWantana Areeprayolkijen_US
dc.date.accessioned2020-10-14T08:24:53Z-
dc.date.available2020-10-14T08:24:53Z-
dc.date.issued2020-03-01en_US
dc.identifier.other2-s2.0-85085597399en_US
dc.identifier.other10.1109/ECTIDAMTNCON48261.2020.9090765en_US
dc.identifier.urihttps://www.scopus.com/inward/record.uri?partnerID=HzOxMe3b&scp=85085597399&origin=inwarden_US
dc.identifier.urihttp://cmuir.cmu.ac.th/jspui/handle/6653943832/70145-
dc.description.abstract© 2020 IEEE. With the development of economy, tourism is becoming the global industry and it is growing rapidly. Chiang Mai as a famous destination, tourism industry is the fountain of wealth which plays an important role in the economic development. According to Tourism of Thailand, Chiang Mai office, Chinese tourists remain the largest crowds of Chiang Mai tourism which contribute a lot to tourism income. As national income goes up, tourism purchase has become a kind of very popular activities for Chinese tourists when they travel to a new place. Chiang Mai as the most effective area of the "One Tambon One Products" cultivation program of Thailand, Chiang Mai has so many different kinds of handicrafts which can be a good choice for Chinese tourists. For the sake of improving Chinese tourists' purchase intention to handicrafts, promotion is required. In this research, knowledge model will be designed for guiding the handicrafts' promotion by following knowledge engineering methodology. Marketing mix will be applied as the framework of knowledge acquisition to extract tacit and explicit knowledge from the experts and literature. Semantic annotation will be used to analysis and model the knowledge and make it become understandable.en_US
dc.subjectArts and Humanitiesen_US
dc.subjectComputer Scienceen_US
dc.subjectEnergyen_US
dc.subjectEngineeringen_US
dc.subjectMedicineen_US
dc.subjectSocial Sciencesen_US
dc.titleCreating Knowledge Model for Handicrafts Promotion in Chiang Mai by Using Semantic Annotationen_US
dc.typeConference Proceedingen_US
article.title.sourcetitle2020 Joint International Conference on Digital Arts, Media and Technology with ECTI Northern Section Conference on Electrical, Electronics, Computer and Telecommunications Engineering, ECTI DAMT and NCON 2020en_US
article.stream.affiliationsChiang Mai Universityen_US
Appears in Collections:CMUL: Journal Articles

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