ขีดความสามารถขององค์การกับความสำเร็จในการประยุกต์ใช้บริการกรุงไทยอินเตอร์เน็ตแบงค์กิ้งสำนักงานปศุสัตว์ จังหวัดเขต 5 (ภาคเหนือตอนบน)

Abstract

This study entitled “Organizational Capacity and Success of Implementing the KTB Corporate Internet Banking Services of Provincial Livestock Office Region 5 (Upper Northern Region)” aims to 1) study the organizational capacity and successful implementation of using KTB Corporate Internet Banking Service for the financial practices particularly for payment system, receiving payment, delivering and depositing money at the treasury of Livestock Office Region 5 (Upper Northern Region) and 2) study the challenges and difficulties of implementing the KTB Corporate Internet Banking Services for the financial practices particularly for payment system, receiving payment, delivering and depositing money at the treasury. The mixed-method sequential explanatory design was used to magnify the quantitative outcome. Next, the in-depth interview is conducted among the administrators and staff of Livestock Office Region 5 (Upper Northern Region) to explore the problems and difficulties according to the use of KTB Corporate Banking Service. Under the conceptional framework of Organization Practices, the practices of administrators and staff were evaluated into 3 dimensions which are the innovation practice, the operational process and the developing pathway. The results show that the highest score of organizational capacity is the innovation practice (81.78%) comprising of the practice of problem identification (87%), practice of resolution (83.67%) and practice that stimulate the innovation (74.67%) respectively. Next was the developing pathway (80.55%) comprising of the special capacity management in staff (85.33%), organizational learning pathway (83.33%), and organizational changing pathway (73.00%) respectively. In terms of operational process, the average score was 77.33% comprising of the operational management (85.00%), the collaboration with other parties (82.67%) and the organizational management (64.33%). According to the scores, it is concluded that the innovation practice and the developing pathway are the strength in terms of organizational capacity for the financial practices particularly for payment system, receiving payment, delivering and depositing money at the treasury of Livestock Office Region 5 (Upper Northern Region). In terms of problems and difficulties, it is found that (1) staff of Livestock Office Region 5 (Upper Northern Region) do not have sufficient knowledge in finance and accounting in using the KTB Corporate Internet Banking system. Moreover, (2) the internet speed supporting online services is slow and the staff responding for information and technology (IT) are inexperience to maintenance or repair the system. Also, (3) the authority to make decision belongs to the head office not the regional office. In this research, the solutions are recommended as (1) the trainings that are necessary and related to finance and accounting, should be provided for staff. Furthermore, (2) the discussion between the administrators and staff working in finance and accounting should be set up so that they could learn on the staff’s background and get to know them better. Besides, (3) the training specifically for information technology skills and internet banking services should be provided. Lastly, (4) a staff responding for checking and testing the KTB Corporate Internet Banking Services should be assigned for further flexibility.