Please use this identifier to cite or link to this item: http://cmuir.cmu.ac.th/jspui/handle/6653943832/58504
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dc.contributor.authorUnchasa Seenuankaewen_US
dc.contributor.authorJurairat Rattichoten_US
dc.contributor.authorWatcharee Phetwongen_US
dc.contributor.authorBhornchanit Leenarajen_US
dc.date.accessioned2018-09-05T04:25:39Z-
dc.date.available2018-09-05T04:25:39Z-
dc.date.issued2018-05-14en_US
dc.identifier.issn23985348en_US
dc.identifier.other2-s2.0-85048205831en_US
dc.identifier.other10.1108/ILS-06-2017-0051en_US
dc.identifier.urihttps://www.scopus.com/inward/record.uri?partnerID=HzOxMe3b&scp=85048205831&origin=inwarden_US
dc.identifier.urihttp://cmuir.cmu.ac.th/jspui/handle/6653943832/58504-
dc.description.abstract© 2018, Emerald Publishing Limited. Purpose: The purposoe of this paper was to study the information needs and information-seeking among Thai farmers that lead the development of a mobile phone application for the purpose of production and marketing promotion. Design/methodology/approach: The qualitative research was performed by in-depth interviews, observations, field notes and content analysis. The 48 primary informants were the best-practice farmers around Songkhla Lake Basin. Findings: The results demonstrate the farmers’ need for information on the following topics: increasing production, developing quality, reducing costs, manufacturing products, increasing marketing and sales channels and changing to short-lived crops. The farmers acquired information directly targeted to their needs and behaviors by making inquiries, exchanging ideas and joining study trips and training, which resulted in production and marketing promotion and, hence, higher incomes. Originality/value: As a result, their farming will yield high-quality products, bringing them more income and a better standard of living. When the lives of the farmers, who are the majority of the Thailand population, are improved, the holistic conditions of national economic development will in turn be good, leading to security, wealth and sustainability.en_US
dc.subjectComputer Scienceen_US
dc.subjectSocial Sciencesen_US
dc.titleThai farmers’ information needs and seeking that lead to mobile phone application development for production and marketing promotionen_US
dc.typeJournalen_US
article.title.sourcetitleInformation and Learning Scienceen_US
article.volume119en_US
article.stream.affiliationsRajabhat Universityen_US
article.stream.affiliationsRajamangala University of Technology Suvarnabhumien_US
article.stream.affiliationsChiang Mai Universityen_US
Appears in Collections:CMUL: Journal Articles

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