Studying of Thai SMES Businesses in Order to Define the Marketing Strategy and Enhance the Competitiveness the Case Study: Bua Bhat Factory

Abstract

© 2017 IEEE. Bua Bhat is an SME that produces and distributes handmade products which is textile type needed by overseas markets. Bua Bhat has the ability to export but Bua Bhat doesnt want to focus on expanding the market into overseas countries due to risk and lack of investment. This article studied about the international business structure; strategy in managing in international marketing by focusing on ecommerce channel, managing in the efficient of the supply chain to match the business alliances suitably in order to develop the competitiveness by using the case study of Bua Bhat which is a small size of SMEs business in Thailand.