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dc.contributor.authorAkarapong Untongen_US
dc.contributor.authorVicente Ramosen_US
dc.contributor.authorMingsarn Kaosa-Arden_US
dc.contributor.authorJavier Rey-Maquieiraen_US
dc.description.abstractThis paper analyses Chinese tourist arrivals in Thailand during the last 25 years using various quantitative techniques. The number of Chinese tourists in Thailand has been increasing for two decades but since 2009 the trend has been particularly dramatic, with a 56.84% annual growth rate. The study found an increase of seasonality, but arrivals showed the same yearly pattern. Income elasticity indicates that Thailand will continue to benefit from China's economic growth. In addition, Chinese tourists respond less to a change in Thailand's prices than to changes in competitors' prices. In 2017, Chinese arrivals are forecast to reach 7.9 million with an annual growth rate of 19.98% since 2013. Therefore, Thailand should focus on capacity preparation for this market growth while monitoring the policies of its major competitors in the China outbound market.en_US
dc.subjectBusiness, Management and Accountingen_US
dc.subjectSocial Sciencesen_US
dc.titleTourism demand analysis of Chinese arrivals in Thailanden_US
article.title.sourcetitleTourism Economicsen_US
article.volume21en_US Universityen_US de les Illes Balearsen_US Mai Universityen_US
Appears in Collections:CMUL: Journal Articles

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