การประเมินผลการดำเนินงานด้านการจดทะเบียนพาณิชย์ ของเทศบาลนครเชียงใหม่

Abstract

The objectives of this study were 1) to study the operation of the Commercial Registration of the Chiang Mai City Municipality 2) to evaluate the quality of performance of the Commercial Registration division of the Chiang Mai City Municipality 3) to propose ways to improve the efficiency of the Commercial Registration division. This study was a mixed method by interviewing with 7 Commercial Registra officers and collecting data from 384 customers of the Commercial Registration of the Chiang Mai City Municipality. The research findings were as followed: For the operation, after the Commercial Registration division was transferred to Chiang Mai City Municipality it was reorganized in many aspects including restructuring for the work task, preparation of working personnel, operation budget, proper service place and space for customers and adequate equipment for service personnel. The city Municipality has carried on this task relatively well. The only problem was the inadequate service personnel. The results of this study revealed that the Commercial Registration Division had a very good rating with a very high quality service in all aspects including the equal right, punctuality, adequate and follow through, advanced, inexpensive and easy. The efficiency of this particular division can be markedly enhanced by advanced public relation to the public, increase both the number and training of the personnel.