ผลกระทบทางเศรษฐกิจและสังคมของเครือข่ายสังคมออนไลน์ ผ่านทางอินเทอร์เน็ตความเร็วสูงเคลื่อนที่

Abstract

This study aimed at analyzing service using behaviors and willingness to pay fees for social networking service via mobile broadband. Moreover, economic and social impact towards social network via mobile broadband was studied. The sample of the study was 848 people who used social network via mobile broadband from 5 regions. Data were collected by using online questionnaires with accidental sampling method. Data were analyzed by using descriptive statistics, contingent valuation method (CVM), and ordered probit model with known thresholds. The results from the study showed that the majority of mobile broadband users used it for entertainment purpose. Furthermore, Facebook was the social network that was used most via mobile broadband. From the econometric model, contingent valuation method (CVM) with ordered probit model with known thresholds, it was found that economic impact of social network via mobile broadband that can be estimated values 65,865,046,800 bath/ year. Furthermore, many indirect impacts of social network via mobile broadband that cannot be estimated were found, for example, being a center for exchanging information, relationship development, etc.