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Title: การใช้ประโยชน์และความพึงพอใจต่อรูปแบบและเนื้อหา ของผู้ใช้เว็บไซต์
Other Titles: Uses and Gratifications of Web Users with Forms and Contents of
Authors: ศิรินภา จันทรทา
Authors: รองศาสตราจารย์ภูพายัพ ยอดมิ่ง
ศิรินภา จันทรทา
Issue Date: Aug-2015
Publisher: เชียงใหม่ : บัณฑิตวิทยาลัย มหาวิทยาลัยเชียงใหม่
Abstract: This research aims to 1) study uses and gratifications of web users with forms and contents of 2) study relationship between uses and gratification of web users with forms and contents of , used quantitative process methodology by the questionnaires survey access via web page to reach sampling targets. The sampling are the visitors who visited to website amount 400 persons. Collecting data during April till June of this year. The research result showed that website users mostly students aged between 16 - 25 years and upper Education level are secondary level and vocational., known as a referral. And average followed over a period of 1 - 2 years, the frequency of exposure, 3 - 4 days per week, which took more than 60 minutes of exposure each time, between 18:01 p.m. to 21:00 p.m. at home. The main keyword was searched in educational programs such as finding about themselves or news updated and Psychological tests etc. The primary searched reason is data are benefit and helpful contests need. Overall uses by sampling is average high satisfy level, (= 3.83) By the way, user as many website users are student exploited to gain knowledge for themselves, in addition to, the other users as a teacher are used as a source of useful education information and the others users as the general guests are take advantage to update information. Overall gratifications by sampling is average high satisfy level, (= 4.27) By the way, user as many website users are student satisfy cause various kind of information they needed such as learning technique, entertainment issue etc. They are satisfied the site is a free service applications on mobile phones and Social Media. It has convenient access to information. The content is exactly the purpose of website users who are teachers satisfied with the website is a way to communicate with others can ask questions, give advice or exchange information, including helpful content to meet the objectives and use the site as a guest satisfaction with website. The main menu is divided into categories in a systematic way, clear and easy to understand. The contents are up to dated continually. In addition to, testing hypotheses founded most advantage satisfaction are the users of the associated with statistically significant at the 0.01 level of correlation. Which has a correlation coefficient equal 0.977 Summary, will be highly satisfaction is based on highly frequency used this site by user accordingly.
Appears in Collections:MASSCOMM: Independent Study (IS)

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