ทัศนคติของประชาชนในอำเภอเมืองเชียงใหม่ที่มีต่อกิจกรรมที่แสดงถึงความรับผิดชอบต่อสังคมขององค์กรธุรกิจ

Abstract

The objective of this independent study is to study the attitudes of people in Mueang Chiang Mai district towards corporate social responsibility activities. The sample group subject in this study is the resident in Mueang, Chiang Mai and were collected 400 samples in Selective sampling method by using questionnaire. The statistic values for analyze is descriptive statistic which are frequency, percentage, and mean value. The study found that all of the populations knows corporate social responsibility activities, Most of them are female in the age during 26 - 35 years old, have income ranged between is 10,001 – 20,000 baht per month, are employed as government officials/ civil servants and graduated bachelor degree or equivalent. Most of them acknowledge information about corporate social responsibility activities on television and used to participate the corporate social responsibility activities with their workplace. Attitude of people in Mueang Chiang Mai district towards corporate social responsibility activities in aspect of cognition is found that the respondents have the most right understanding about Type 4 Corporate Philanthropy and lack of understanding about Type 5 Community Volunteering and Type 6 Socially Responsible Business Practices. Most of respondents have low cognition about corporate social responsibility activities. Attitude in aspect of feeling: the respondents have feeling toward the corporate social responsibility activities, totally, in 6 types of activities, and in very good (4) level. The average sorted by descending from greatest to least as follows: Type 6 Socially Responsible Business Practices, Type 5 Community Volunteering, Type 1 Cause Promotion, Type 4 Corporate Philanthropy equal with Type 3 Corporate Social Marketing, and Type 2 Cause-Related Marketing. Attitude in aspect of behavior (Conative Component): the respondents have behavior tended toward the corporate social responsibility activities, totally, in 6 types of activities, and in mostly support (4) level. The average sorted by descending from greatest to least as follows: Type 4 Corporate Philanthropy, Type 1 Cause Promotion, Type 5 Community Volunteering equal with Type 3 Corporate Social Marketing, Type 2 Cause - Related Marketing and Type 6 Socially Responsible Business Practices.