ปัจจัยที่มีผลต่อนักศึกษาของสถาบันการธนาคารของธนาคารแห่ง สาธารณรัฐประชาธิปไตยประชาชนลาว ในการเลือกสาขาวิชา การธนาคาร

Abstract

This independent study aimed to investigate factors affecting students of Banking Institute, Bank of Lao People’s Democratic Republic towards selecting Banking major. Population of this study was identified to 350 current students of Banking major at the Banking Institutes in academic year 2014-2015. Questionnaires were used as the tool to collect data. Data obtained was, then, analyzed by the descriptive statistics, including frequency, percentage, and mean. The findings presented that most respondents were female (59.4%) in the age of 21-30 years old (69.7%), studying in bachelor’s degree (continuing) (37.7%), and unemployed (87.7%). Their average monthly income was less than 1,500,000 Kip (6,000 Baht) (80.6%). The results of the study on factors affecting the selection of Banking major showed that in an overview, the respondents paid high level of concerns towards factors namely competence, expectation towards the studied major, product, place, and price, in orderly. In the meanwhile, they paid moderate level of concerns towards factors namely social influence and promotion. Hereafter were shown the top ten elements affecting those respondents towards the selection of Banking major: 1) fame of the institute in regard to producing graduates who became well-known in the society, 2) fame of institute in regard to being accepted widely in the society, 3) to bring the pride to parents, 4) qualified education system, 5) to have effective lecturers who were competent in a certain subject, 6) modern library that was suitable for being source of information where more knowledge could be gained, 7) academic works of lecturers which were well accepted in educational professions, 8) social and environmental responsibilities i.e. giving learning stationaries to children, and giving hands on victims of natural disasters, for example, 9) clear notice of tuition fee and other expenses such as credit registration fee, administrative fee, and etc., and 10) to be accepted widely in the society.