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Abstract

This study aim to examine the factor affecting the use of deposits services of the Government Savings Bank’s customers, Fang branch Chiang Mai Province. This study was to analyze for two purpose which are consist of studying the factor affecting the use of deposits services of the Government Savings Bank’s customers Fang branch and studying the relationship between personal basic factor with the deposit factor affecting by are collected data through the use of a questionnaire distributed to a sample group of 400 customers who use the service of the branch.

The demographic data show that the majority of respondents in Government Savings Bank, Fang branch are female, between 31 and 40 years old, educated to bachelor degree level are government employees of government sector, with an income ranging from 10,000 to 20,000 Baht and have an account at Fang branch where they have mainly a saving, which are used for the purpose of depositing and they use the services each transaction usually amounts to less than 10,000 Baht and the factor affecting the use of deposits services of the Government Savings Bank’s customers, Fang branch Chiang Mai Province is promotion. Moreover, the study into the relationships between personal factors influencing satisfaction with marketing mix of the services in seven aspects found that the sample group which including gender, age, education, occupation and income differently the personal factors influencing satisfaction with the factor affecting the use of deposits services of the Government Savings Bank’s customers, Fang branch Chiang Mai Province are different too.