ปัจจัยที่กำหนดการตัดสินใจของผู้ปลูกยางพาราในการขายผลผลิตผ่านตลาดประมูลระดับท้องถิ่นในจังหวัดแพร่

Abstract

This study was aimed to know understanding and the opinion about the local rubber auction market, know the factor to affect the decision for selling product and know the problems and obstacles of the rubber growers in selling product through the local rubber auction market. The sample consisted of 131 separate group of the rubber growers who sell the product through the local rubber auction market in Rong Kwang District and Song District, Phrae Province with growers sell their product through the market the most of 65 and 66 samples. Data were analyzed by descriptive statistics and analyzed the factor to affect the decision foe selling product through tho local rubber auction market by logit model. This study found that the 2 group of growers most were men, age between 36-65 years, completing primary education, join a group of farmers, a rubber plantation yield less than 16 acres, distance from rubber plantation to the rubber auction market about 61-90 kilometers, mosty product of rubber cup lump and yield 501-2,500 kilograms. This study of understanding found that growers who sell their product through the market most have understanding about the local rubber auction market at high level, know the evident for the rubber weight measurement and receipt at most and know the rubber price before selling the product. In the other group to understanding about the local rubber auction market at moderate level, know the evident for the rubber weight measurement and receipt at most and don’t know the rubber price before selling the product. The results of opinion for the local rubber auction market found that first group of grower think the place for the local rubber auction market is very convenient, the committee is most appropriate and they agree with the charges. Another group at grower think the operation of market to be late and inconvenient mostly, the operation of committee to be the latest and they disagree with the charges. The analyzing results of logit model found that the factors determine the decision for selling product of rubber growers through the local rubber auction market, including to know the rubber pricing before the decision for selling product, the distance further is between the rubber plantation and the rubber auction market, the kinds of product is rubber cup lump, age less of growers who decision selling product and higher or lower education with high school/vocational certificate of growers who decision selling product through the local rubber auction market. The growers who sell the product through the local rubber auction market has problems, to be being not sure for rubber pricing, the late operation and the shipping routes inconvenient, respectively. The results of the above study suggests that. To induce the growers to sell through the local rubber auction market. Should meeting and training to create a better understanding of the operating of the market, process for selection committee into operation of the market and provide information on rubber price to growers. And the extension of time to operation perform faster and more convenient. However, the study was done under the limited sample size. Taking advantage of the study results should be used with caution. If possible, studies confirm it again by increasing the sample of grower to more.