Please use this identifier to cite or link to this item: http://cmuir.cmu.ac.th/jspui/handle/6653943832/39271
Title: การประเมินผลธุรกิจผ้าม่านในจังหวัดเชียงใหม่
Other Titles: Assessment of Curtain Business in Chiang Mai Province
Authors: ผศ.ดร.นิสิต พันธมิตร
รศ.ดร.ธเนศ ศรีวิชัยลำพันธ์
การัญ ศรีสกุลชวาลา
Keywords: ผ้าม่าน
Issue Date: 14-Nov-2557
Publisher: เชียงใหม่ : บัณฑิตวิทยาลัย มหาวิทยาลัยเชียงใหม่
Abstract: Independent Study in “Assessment of Curtain Business in Chiang Mai Province”. The objective to study the general drapery business customers in Chiang Mai and the factors that influence satisfaction that leads to a drapery business in Chiang Mai and also needs to explore the reviews for the vision concerning the satisfaction drapery business in Thailand to prepare the insight to know the satisfaction level of the customers of the curtain. one of Chiang Mai To serve as a guide to improve and meet the needs of our customers. In this study, we determined the population used in the thesis, including. Customers are drapery business in Chiang Mai. And determine the sample size business customers are drapery shop in Chiang Mai, one of 300 examples. The instruments used in this research was performed by the application of a query by the questions from the theory part of the marketing mix. This analysis is used to Logit model with analysis techniques to maximum likelihood estimates (MLE) and The marginal effects technical Analysis. The study is the Log likelihood function is -59.69891, Restricted log likelihood value equal to -154.1870, Chi squared equals 188.9762, McFadden R2 value equal to 0.61281 and The correct prediction equal to 93.67 percent. This is the level of satisfaction with statistical significance at the 99 percent confidence level are Satisfaction with the overall image and reputation of one of the curtains, Satisfaction in the design of a product in one of the blinds, Satisfaction in a location easily accessible, Comfort in the parking lot of one of the curtains and satisfaction in collaboration with agencies or companies. While satisfaction levels are statistically significant at a confidence level of 95 percent are satisfied with their distinctive and stylish products
URI: http://repository.cmu.ac.th/handle/6653943832/39271
Appears in Collections:SOC: Independent Study (IS)

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ABSTRACT.pdfABSTRACT244.57 kBAdobe PDFView/Open
APPENDIX 1.pdfAPPENDIX 1282.81 kBAdobe PDFView/Open    Request a copy
APPENDIX 2.pdfAPPENDIX 2679.73 kBAdobe PDFView/Open    Request a copy
CHAPTER 1.pdf CHAPTER 1203.07 kBAdobe PDFView/Open    Request a copy
CHAPTER 2.pdfCHAPTER 2718.5 kBAdobe PDFView/Open    Request a copy
CHAPTER 3.pdfCHAPTER 3260.35 kBAdobe PDFView/Open    Request a copy
CHAPTER 4.pdfCHAPTER 4274.73 kBAdobe PDFView/Open    Request a copy
CHAPTER 5.pdf CHAPTER 5193.93 kBAdobe PDFView/Open    Request a copy
CONTENT.pdf CONTENT231.19 kBAdobe PDFView/Open    Request a copy
COVER.pdfCOVER736.69 kBAdobe PDFView/Open    Request a copy
REFERENCE.pdfREFERENCE251.04 kBAdobe PDFView/Open    Request a copy


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