การประเมินผลธุรกิจผ้าม่านในจังหวัดเชียงใหม่

Abstract

Independent Study in “Assessment of Curtain Business in Chiang Mai Province”. The objective to study the general drapery business customers in Chiang Mai and the factors that influence satisfaction that leads to a drapery business in Chiang Mai and also needs to explore the reviews for the vision concerning the satisfaction drapery business in Thailand to prepare the insight to know the satisfaction level of the customers of the curtain. one of Chiang Mai To serve as a guide to improve and meet the needs of our customers. In this study, we determined the population used in the thesis, including. Customers are drapery business in Chiang Mai. And determine the sample size business customers are drapery shop in Chiang Mai, one of 300 examples. The instruments used in this research was performed by the application of a query by the questions from the theory part of the marketing mix. This analysis is used to Logit model with analysis techniques to maximum likelihood estimates (MLE) and The marginal effects technical Analysis. The study is the Log likelihood function is -59.69891, Restricted log likelihood value equal to -154.1870, Chi squared equals 188.9762, McFadden R2 value equal to 0.61281 and The correct prediction equal to 93.67 percent. This is the level of satisfaction with statistical significance at the 99 percent confidence level are Satisfaction with the overall image and reputation of one of the curtains, Satisfaction in the design of a product in one of the blinds, Satisfaction in a location easily accessible, Comfort in the parking lot of one of the curtains and satisfaction in collaboration with agencies or companies. While satisfaction levels are statistically significant at a confidence level of 95 percent are satisfied with their distinctive and stylish products