การศึกษาแรงกดดันทางการแข่งขันและความได้เปรียบทางการแข่งขันของวิสาหกิจชุมชนเทพเสด็จ อำเภอดอยสะเก็ด จังหวัดเชียงใหม่

Abstract

This independent study aims to study the competitive pressures and competitive advantage creation of Thepsadej Community Enterprise entrepreneurs. Doi Saket District Chiang Mai Province by evaluating the physical environment of coffee growers. Business information for coffee farming business operators and competitive pressure The method of this study was a quantitative descriptive collection. It is a collection of questionnaires from entrepreneurs of Thepsadej community coffee enterprises. Doi Saket District Chiang Mai Province, 229 people at the monthly village meeting location The results of the study found that The study that has the highest level of competitive pressure is that products and services are different/unique than those of competitors. Opinions on creating the highest level of trade advantage That is, customer suggestions are used to quickly improve products or services. The results of the study found that There is a statistically significant relationship between competitive pressure and business advantage in every aspect.